Mar 5, 2014

Logo Design - Last Box Unpacked Party!

Some projects don't matter.  Like the ones you do for yourself.  But they're always my favorite designs!  Here's my most recent:

The Project

The Significant, Roommate, and I are throwing a party.  I didn't want to call it a "housewarming" because we haven't actually purchased a house, we just moved, and also I didn't want it to be linked in any way with some antiquated traditions I might not even know about.  "Oh, it's a housewarming, that means we're supposed to buy you gifts, right?"  F*** if I know.  But we're adults, and there are three of us splitting rent, so we really don't need to mooch off our friends and family. (Edit: there were still presents.  Evidently you can't get away from that if you mention the fact that you moved at all.  I imagine getting married will be the same way.  However, they were all very nice and appreciated gifts and I found little Thank You cards that are designed so beautifully that I kind of wish I had done it.)

I toyed with the idea of calling it a "Not a Housewarming" party, but didn't really like it.  It sounded kind of judge-y or pretentious or something.  Then my mom casually tossed out a great idea.  "Last Box Unpacked."  Because that's really what it is.  We moved, waited several months to get our bearings and make everything look nice, and then wanted to have a party.  So Last Box Unpacked Party it became, and I got to do the fun part: make a Facebook event, and design a graphic for the header/other email invitations.  (I mean, c'mon, what's the point of having a party if you can't make a logo for it.  Amiright?!)

The Process

This was somewhat simplified because I didn't have to come up with bunch of options for a client - I just had to make myself happy.  But I did start where I usually do:

1. Fonts - Oh, how I love them!  Basically, I just lay out the entire logo name (in this case the party name) in ~5 different fonts.  That was I can see how different parts of the word or individual letters look if I want to mix and match.  In this case I picked all my favorite messy fonts that I don't normally get to use for client projects: hand written, calligraphy, sketchy, you name it!
2. Colors - I usually make 2 or 3 sets of color blocks (or swatches, if you like) with 2 to 4 colors in each.  Then when I start rearranging the words and fonts, I can just pull from one of the sets.  For this project I didn't spend a lot of time on this; I started with the tan shades of the box graphic I wanted to make and added more later.

3. Graphics - I have a pretty decent set of stock icons, thanks to a month subscription from Shutterstock.  I'll usually start there, seeing what I can use directly, adapt, and what I need to create from scratch.  I'm a big fan of simplicity and minimalism - so I like to stick with silhouettes and suggestive shapes, though I have created elaborate Photoshop composites when the occasion called for it.  In this case, I already knew it needed to be a box or set of boxes and that I would need to draw it from scratch.

4. Create! - With all the elements in place, now I get to play.  Which font combinations look good?  How can I combine them with the chosen graphics?  Most importantly, what is the impression these combinations give off and does it say what it should about the company (or party)?

The best part about this one was watching the concept unfold as I worked.  I started with an open box.  Then the word "Party" was coming out of the box, as if it was the last thing to be unpacked.  Finally, I placed the words above, "Last Box Unpacked" on a paper background, like a label, with a little bit of grunge/texture, and added a "handwritten" label to the box graphic with our names and address.

The Final Product!